Barry, Dave, Bob? More startups ‘humanize’ their offerings

 Naming companies is a daunting task, as anyone who does it for a living can attest. “It’s difficult to criticize a name,” says S.B. Master, a Berkeley, Ca.-based founder who has launched two naming companies in her career. “From choosing a name, to getting a team to agree to it, to clearing that name from a trademark and URL and social media standpoint — it’s… Read More

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