Yik Yak yearns to be local not just anonymous with nearby and status features

 Anonymity has proven a dangerous path for startups like Secret, so Yik Yak is pushing a soft pivot towards connection with people close by. You can still share anonymous quips on the sagging college app, but now it wants you to post status updates about what you’re doing that day, and let you browse and contact nearby Yakkers. Changing course is critical for Yik Yak, which has declined… Read More

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