Integral Ad Science acquires bot detection company Swarm

 Integral Ad Science is unveiling some new steps to combat ad fraudsters, including the acquisition of a bot detection company called Swarm. CEO Scott Knoll told me that he was particularly interested in Swarm’s technology for side channel analysis, a technique for examining a web browser to identify whether or not it’s a bot. That’s an area where Integral Ad Science has… Read More

from Startups – TechCrunch http://ift.tt/29UXaH2
via IFTTT