Weeks after Zomato acquired Uber’s food delivery business in India, its chief local rival is bulking up some ammunition of its own.
Swiggy, India’s largest food delivery startup, announced on Wednesday it has raised $113 million as part of its Series I financing round. Prosus Ventures, the biggest venture capital for food delivery startups, led the round.
Meituan Dianping and Wellington Management Company also participated. The new round values Swiggy at about $3.6 billion, only slightly above its $3.3 billion valuation from the previous round, a source familiar with the matter told TechCrunch. The startup has raised about $1.57 billion to date.
Sriharsha Majety, co-founder and chief executive of Swiggy, said the startup will use the fresh capital to invest in “new lines of business” such as cloud kitchens and delivery beyond food items, and get on a “sustainable path to profitability.”
Prosus Ventures, formerly known as Naspers Ventures and Food, first wrote a check to Swiggy three years ago. Since then, it has become its biggest investor — having pumped in more than $700 million alone in the startup’s $1 billion financing round in December 2018.
“Swiggy continues to exhibit strong execution and a steadfast commitment to delivering the best service to consumers and has one of the best operational teams in food delivery globally. We are confident Swiggy will continue on a path to earn a significant place in the daily lives of Indians,” said Larry Illg, chief executive of Prosus Ventures and Food, in a statement.
The Bangalore-headquartered firm, which is operational in 520 cities, said it has witnessed a 2.5x growth in the volume of transactions in the past year. Its restaurant partners base has also grown to 160,000 and more than 10,000 are joining the platform each month.
Some analysts say that it will be very challenging for Swiggy and Zomato, both of which are spending over $20 million a month to win customers, to reach profitability.
Unlike in the developed markets like the U.S., where the order value of each delivery is about $33, in India, a similar item carries the price tag of $4.
Anand Lunia, a VC at India Quotient, said in a recent podcast that the food delivery firms have little choice but to keep subsidizing the cost of food items on their platform as otherwise most of their customers can’t afford to get their lunch and dinner from them.
The exit of Uber from India’s food delivery space has, however, made the market a duopoly play, so investors remain bullish. At stake is a $4.2 billion opportunity, according to research firm Redseer. But Zomato, which raised $150 million earlier this year, and Swiggy have alone picked up more than $2.1 billion from the market already.
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