Time Warner will spend $100M on Snapchat original shows and ads

 Time Warner and Snap Inc. have announced a new deal that will bring increased ad spending and the development of new made-for-Snapchat shows. People familiar with the deal tell TechCrunch that the deal is valued at about $100M spent over the next two years. The newly created shows will span a variety of genres, including scripted drama, daily news shows, documentaries and comedy. The shows will… Read More

from Startups – TechCrunch http://ift.tt/2sIzqRQ
via IFTTT