Strolling through the line at Snapchat’s NYC Spectacle store

Snap, the social media company formerly known as Snapchat, has launched a Spectacles pop-up shop in NYC. Inside the store, there is a Snap Bot (a vending machine full of Spectacles). Outside the store, there is a line — a long, winding line of people who stand out in the freezing cold to buy a pair of Snapchat-capable sunglasses. Personally, I have trouble justifying standing outside in… Read More

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