ClassPass sacrifices 10% of customers in pursuit of healthier margins

 Classpass, the subscription service for fitness classes, became a household name because of one simple innovation. The business model. Combining the breadth of a marketplace with a subscription pricing structure sparked a handful of similar startup launches (like Vive, which does the same thing with hair blowouts). But more importantly, it was the turning point for the company, putting it… Read More

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