Startup Step-By-Step: The Battle

 before it is fought. This bit of pop wisdom, brought down to us from Sun Tzu and countless motivational speakers, is the koan for a generation of can-do entrepreneurs. But there is another version of this line, one that is less rosy. Every battle is won or lost before it is fought. In the all-singing, all-dancing world of entrepreneurial theatre the important part is the part that nobody… Read More

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