Snapchat paves way to IPO with Ads API and inserts between stories

 Snapchat is ready to make the big bucks with a slew of important updates to its ads offering. They’ll give advertisers the spotlight, buying flexibility, return on investment opportunities, and measurement to throw huge budgets at Snapchat’s 150 million daily users. Here’s a breakdown of the big announcements Snapchat told TechCrunch about: Snap Ads Between Stories… Read More

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