Spotify seeks more personalized playlists after Discover Weekly finds 40M users

 Apple Music, Tidal, and until recently, Spotify, failed at music discovery because they stuck to a blog-style format. But Spotify has cracked the code with a Facebook News Feed-style personalized, frequently updated playlist called Discover Weekly. Spotify now says the playlists have seen 40 million unique users since launching last July, and 5 billion tracks streamed. That’s remarkable… Read More

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